But small business owners are too busy to blog! Should they hire someone to blog for them?
There are tons of tips and tricks to come up with ideas, engage your customers, and do it without killing yourself in the time that it takes.
A good blog post is about 500 words. In analogue terms, that’s one page, double-spaced type. And a good blog post is helpful in that it answers the customer’s question. Can a business owner write one 500-word essay every other week that answers a customer’s question? That doesn’t seem too hard.
Every other week is frequent enough to have an impact?
Every two weeks is a good place to start. If you could work your way up to once a week that would be even better, but if you could just start out with a goal to commit to putting something new out there every other week, you’re blogging.
And that frequency will impact your appearance in search?
It depends how active your competition is whether that impacts search. If you’re the only one in your space creating original content, that would be enough. Many small businesses aren’t creating content. Creating original content on a blog is a lot more powerful than simply doing a Tweet or a Facebook post because Google isn’t even going to see those. Your tweets are going to be a lot better if they refer back to original content you created on your blog. That’s why I think blogging is really the heart of this.
There are three primary sources of what I call rich content: blogging, podcasts, and video. For small businesses, blogging is the easiest and most accessible and likely to give you the best results.
What Local Business Directories Can perform For Your small Business and Make it Grow
Many reasons exist for why you should consider listing your local business with local business directories. You have to make certain you are doing so for the best reasons and that you have a good plan open to you. Listing your business in a small business directory will assist you to find new customers, understand your competition and find new competitors, in addition to generating new website traffic effectively.
Find New Customers
One of the greatest benefits of listing your website in a Business Directory is the fact you were going to be able to attract new customers. Whenever a customer gets online to find a service, they’re going to, often, be given to business directories that could give them a summary of the options at hand. Having your website listed in these options may help attract new customers to your business, and also allow you to market to a larger range of people. Finding new customers is a primary attention for any business, and failing to dedicate enough time to this can lead to many problems. Using business directories allows you to not only find new customers, which essentially is going to lessen your advertising costs as you bring in business.
Information obtained online